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Many will expect to get it free 05.01.2010

Bono wrote an op-ed in NYT on the 2nd of January, 2010.

It's modern times, and as he wrote in his op-ed exactly a year ago, Frank Sinatra told him that [...] being modern's not about the future, it's about the present.

So when you in your list item entitled "Intellectual Property Developers" urge, what seems to be, lawmakers to regulate global piracy, you are not living like Frank Sinatra told you to, if you want to be modern.

Many will expect to get it free.

Even though I think you already know (I mean, seriously, you can't be that gullible), I'll try to be really helpful and try to explain why this might be. Many will expect to get it for free, because it's cheaper, easier, and infinitely more convenient for many, to download it illegally, than it is to get it, and pay for it, legally. I can already download an entire season of 24, maybe not in 24 seconds, but possible in 2.5hrs (btw, that's beautfully written, the "24", and 24 seconds. Man, that's deep, really illustrates time-space compression). Buying means I have to leave the house, or purchase it online, and wait for it to get delivered to me. Boring.

I don't get this, isn't this basic economics? The transaction costs associated with purchasing a legal version are now so much higher than downloading it illegally. Bono, this will not change. You refer to China as a good example of how to track content. Hello? China? Great example for... police state? A place where the state hires people to write pro-governmental propaganda on public forums? A place where journalists are arrested and sentenced for speaking their minds about the government? Bono, take a step to the side, I believe you are standing on your balls. Just saying.

Thing is, I wouldn't mind paying for it, if I could get it conveniently, and instantly. I would imagine many people share this view. But instead of making that option available, the industry insists on being backwards and incompetent by incriminating anybody who would like to own their content quickly and easily. Normally, when there's a high demand for something, eventually somebody will say "hey, I bet we could make money from this". Unfortunately, nobody has figured this out in the industry yet, and what you should be doing with your influence is to set an example, and urge the industry to get their head out of their derrieres, and realize that disruptive technologies disrupt business models. Their business model is currently non-functional in the longer term, but instead of realizing that, and trying to mitigate it, and listen to their consumers, they are behaving like the newspapers, and you, asking for the government to regulate it.

Get a helmet Bono, and tighten it real carefully, because I'm afraid this ride only just started.

I recently had a very lively discussion with a couple of friends about how we would like our films delivered in the future. A subscription service for, say, Universal Films catalogue. Imagine that. Everything they ever made, streaming, to your device of choice, at any time of the day. How much would you be willing to pay pr. month/year/day/movie for having this available?

Am I being completely naive, thinking that there's actually quite a large amount of people who would be interested in paying such a subscription? Considering the hype surrounding Spotify in 2009, I would imagine a similar service for movies would be equally hyped. Tie it up with some nice IMDB data, possible their recommendation engine, and you'd be gunning for a pretty sweet deal I think. Would advertisers like it though?

Comments

Tore | web | @ / 16:18 / 5th of january / 2010

Thing is, I wouldn't mind paying for it, if I could get it conveniently, and instantly. I would imagine many people share this view. Amen. I have a small apartment - or don't even have that yet as my stuff is in crates. If I still had to haul all my cd's around I'd be losing a crapload of music. I like buying music and want to buy my flicks too. Same thing goes for computer games and any other media that can and should be distributed digitally. Let's not even get into the transportation and environmental issues of hauling disks across the globe in trucks so we can put them onto our digital devices. Stop with all the crap services and get with the program film industry - and Bono, you'll need a real tight strap for that helmet.

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